Have you ever passed up on buying a lipstick or eyeshadow palette simply because you weren’t sure how it would look on you? Now, all you need is a front-facing camera to virtually try on a plethora of products with Sephora’s new 3D facial recognition software.
Sephora collaborated with ModiFace to add live 3D facial recognition to their existing 2D Virtual Artist program. This allows shoppers to apply many of Sephora’s available items as virtual makeup, which means they can skip the buyer’s remorse when making beauty purchases.
“We believe the ability to see yourself with products can impact sales online,” said Parham Aarabi, CEO of ModiFace. “We now have significant data and test cases to back this up.”
With the current Virtual Artist programs, users can upload a still photo to test different lipstick shades. With the new program, wearers will be able to see how different products look on them in real-time. Targeted facial tracking and rendering allows the makeup to move as you do, which gives it a more realistic appearance.
“The unique aspect of this launch is the web-based live 3D try-on capability, which looks very realistic,” Aarabi said.
Sephora’s new application mixes practicality and inclusion as it provides a fun, interactive experience for all shoppers.
“And thus the integration on Sephora will, based on our expectation, result in increased conversions and user engagement,” Aarabi said.
This augmented reality feature is just one of the fashion and beauty industry’s many recent technological advancements. Sephora also started collaborating with Kik to improve sales and brand awareness. The mobile messaging program uses chatbots as a platform for the brand to interact with customers on a more conversational level.
Virtual Artist’s new feature could greatly improve Sephora’s overall shopping experience by allowing guests to realistically test products, engage with the brand, and leave the store knowing that they made the right purchase.
Read more at Luxury Daily.
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