Instagram has grown into a portal for employers to seek out fresh talent. This creative hub of photographers, models, fashion gurus, makeup artists, and more is an excellent tool for marketing your skills and experience in a more visual, interactive way.
Here are 5 ways your newsfeed can be a springboard for career growth and development:
1. Promote your personal brand.
The job search game has changed with the advent of social media, and your resume is no longer the only means of self-promotion available. Use your Instagram page as a visual representation of how your skills and experiences apply to your career goals. If you are interested in working in PR, post pictures of events you’ve attended or clients you’ve represented. Be wary about posts that aren’t relevant to the image you’re trying to portray – you can always make a private account for just friends and family.
2. Develop key relationships.
When it comes to online networking, hashtags and handles can be your best friend. Follow your favorite professional or career-oriented accounts. Keep up-to-date with influential people in your line of work. This even extends past online-only interaction: use your Instagram handle as your business card whenever you meet people in real life. You can also add your handle to your resume and email signature.
3. Display past projects and work experiences.
This is a time to use hashtags to your advantage. You don’t need to make your professional background the center of all of your posts, but highlighting examples of your skills and experience adds credibility to the image you’re portraying. Your description may tell employers who you want to be, but your posts show them what you can DO.
4. Cater to your audience, but be yourself.
To maximize your interaction and visibility online, keep a close eye on what people in your field are posting. By understanding what’s popular among people in your field, you can gain inspiration for your own posts. Don’t be afraid to let your personality shine, but be mindful that your content is out there for everyone to see. Producing a diverse collection of media can help employers determine if your skills and personality match up with their expectations. This is your chance to highlight attributes that would be buried or out-of-place in a resume or CV.
Whether you’re an artist, executive, assistant, or entrepreneur, Instagram is a great tool to show potential employers who you are and what you are made of.
Read more at The Zoe Report.
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