In 2013, Jerry Wilmink launched a company in his garage. His big idea? To invent a hearing aid that could detect when an elderly wearer was in danger of a serious fall. Wilmink’s hearing aid never became a reality, but during the process of invention a brand new idea was born: smart sensing technology embedded in gorgeous metal jewelry that women would be excited to wear.
Wilmink’s idea would soon become WiseWear: a company specializing in fashion-forward safety devices for women. And now, the company is proud to boast a brand new superfan: fashion icon Iris Apfel. Apfel fell in love with WiseWear’s patented antenna technology almost immediately and is now set to design her own line of luxury wearables.
Like other wearables, the Apfel-designed bangles will have the ability to track fitness and receive mobile alerts. But unlike similar products, the bangles can also send a distress signal to emergency contacts when needed. “Aside from measuring other things, it does put you in immediate touch if you are at risk,” Apfel says. “That I think is fantastic, not only for older people but also a lot of young people. And the idea that you’ll be able to do it in a handsome piece of jewelry is great.”
Learn more at Fast Company.
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